The process of identifying prospective buyers, understanding them intimately, and developing favorable long-term favorable perceptions of the organization is called ______. Multiple choice question. the societal marketing concept a marketing program marketing utility customer relationship management

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20-01-2022
Business

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The process of identifying prospective buyers, understanding them intimately, and developing favorable long-term favorable perceptions of the organization is called ______. Multiple choice question. the societal marketing concept a marketing program marketing utility customer relationship management

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Tundexi Tundexi · Answer 1 · 2022-02-03T10:48:56+01:00

The term "customer relationship management"is the process of identifying prospective buyers while understanding them to build a long-term favorable perceptions of the firm

What is customer relationship management?

CRM means a business process that helps in understanding the behavior of customers for purpose of serving them in best possible way.

In conclusion, the "customer relationship management"is the process of identifying prospective buyers while understanding them to build a long-term favorable perceptions of the firm.