1. It matters because it insinuates that people who are getting bullied, whether it be cyber or in real life, are at a greater risk of harming themselves. It teaches people that their actions have consequences and that they should be kind to others, no matter how they treat you.
2. It relates to the audience in a way that, maybe some people have thought of hurting themselves over being bullied online or in person before. It provides a sense of relatability to the audience.