MySpace is a social network that is targeted primarily to people under the age of 25 years old. In 2005, when MySpace was the leading social network, News Corp, owner of The Wall Street Journal and Fox News, bought the firm for $580 million. Since then, its membership has declined precipitously due to changing consumer preferences. As a result, News Corp. sold MySpace to a group of investors for a paltry $38 million in mid-2011. This is an example of how __________ forces impact the marketing environment. A. economic B. competitive C. social D. technological E. regulatory A B C D E

Respuesta :

Answer:

Social

Explanation:

In this secanrio social forces affected MySpace performance and they were eventually sold at $38 million from an initial value of $580 million.

Social factors affect consumer behaviour, through influence of a person or group on another through culture social class, reference groups and family.

My Space targeted only people below 25 years, so this means they cannot interact with people in other age groups. They lost appeal for MySpace as a result.

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