Marketing intermediaries, such as FedEx, add value to the distribution of goods and services. this added value is known as [tex]\fbox{Utility}[/tex].
Further Explanation:
The market intermediaries provide better services in the distribution. They have their, distribution network to carry out the activities. They can also handle the large volume at a low cost than a company. The use of intermediaries by the company helps them to decreases their cost of distribution. The company can also focus on core areas like production, and it also helps to improve their productivity.
It also increases the utility for the consumer by providing Shipping insurance, order tracking facility, door to door service, guaranteed time of delivery.
The fast delivery and timely delivery of the goods are the things which are valued by the customer, helps to increase the efficiency of the business and lower the inventory cost. It also helps to build consumer trust and build long term relationships that are valuable for the company.
Therefore, the marketing intermediaries, such as FedEx, add value to the distribution of goods and services by increasing the Utility.
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Answer details:
Grade: High School
Subject: Business Studies
Chapter: Marketing
Keywords: Marketing intermediaries, FedEx, distribution of goods and services, the added value, Utility, business studies, types of marketing.
