Marketing according to the videlife is good: products, services and brands (7:40 mins) jim laughlin, the director of communications for life is good, emphasized the importance of spreading awareness of the organization's goal of helping children through the sale of products to both customers and employees. if consumers rate life is good more favorably because of these efforts, the company has increased its ____.o, irobot is seeing a lot of competitors coming out with lower-priced and lower-quality knockoffs. the result is a perception that robot vacuums do not work well. with respect to the broader swot framework, this analysis would fall under which dimension?