In identifying market segments, thermos combines geography, demographics, and lifestyle measures. this mixture of segmentation schemes is called ________.
Market segmentation is the process of defining a market in divided and segmented groups according to a classification of consumers and their needs so that a company identifies the total demand in segments and choose only those for which it has the capacity to serve. In this process of segmentation, there is the marketing mix that results from the union of the variables and the aggregation that is to group in several segments people and their needs.
