The ROI of the bicycle manufacturer is 1.7%.
Marketing evaluates ROI to show how marketing initiatives and campaigns affect the bottom line of the business. The acronym for this is ROI, or return on investment. In this case, it entails contrasting how much money your company spends on marketing initiatives with the revenue such initiatives generate.
Bicycle cost = $1,000
Selling price = $1,800
Campaign cost = $4,000
Units sold = 6
Sales Revenue = 1800 x 6 = $10,800
ROI = (Sales revenue - Marketing Cost) ÷ Marketing Cost
= (10,800 - 4,000) ÷ 4000
= 1.7%
The ROI of the bicycle manufacturer is 1.7%.
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