Logical appeals use rational thought based on logic, facts, and analysis to influence an audience. also known as logos.
A logical appeal is a persuasive message technique that uses logic and evidence to change people's minds.
A logical appeal is a persuasion technique that relies on proof and reasoning. Aristotle, the Greek philosopher and scientist, identified as one of the three most crucial tools of persuasion. Emotional and ethical appeals are the other two. The terms ethos (ethical), logos (logical), and pathos are frequently used in the original Greek (emotional).
The logical appeal seeks to persuade the audience through sound reasoning/logic. It is dependent on connecting with the viewer as reasonable people who respond to a fact-based argument.
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