Connor works for smart snacks inc. based in California and needs to determine where products are bought by customers who live in Europe. Connor is concerned with the distribution strategy of this product.
A product is anything that can be offered to a market to satisfy a need or want of a customer. In marketing, a product is an item, system, or service that is provided for use by a consumer to satisfy a consumer need.
Products are sometimes called retail goods and they are purchased as raw materials in the manufacturing sector before being sold as finished goods. A type of product is also considered a service. In project management, a product is a project deliverable that is formally defined to include or help achieve the project's objectives.
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