Critics assert that the macro-marketing system results in an inefficient use of resources and an unequal distribution of revenue.
Macro marketing focuses on the majority of consumers rather than a small group of clients. Finding a mass market and understanding how to reach it are the goals. To do this, businesses prioritize promotion, product features, packaging, and accessibility in-store.
Macromarketing is the study of marketing systems, including the impacts and results they have on society as well as the impacts and results those systems have on society. Micromarketing uses the term "individual units," which might apply to enterprises, consumers, homes, or other groups.
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