Slalom Corp. focuses more on cost-reductions when compared to Janessa Inc is pursuing a global-standardization strategy.
What you mean by global-standardization strategy?
A global standardization strategy refers to ability to use standardized marketing messages and campaigns across markets, countries and cultures. The world's largest brands such as Adidas and Coca-Cola use global standardization strategies to create a consistent brand experience across regions and languages.
What's an example of global standardization strategy?
An example of a global standardization strategy is the Coca-Cola Company, which leverages various international marketing efforts. One of his initiatives the company has taken is the consistency of its soda products around the world. The wording may vary due to language differences, but the brand and packaging are the same.
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