Public relations performs the functions of building a good rapport with entities outside the company, building up a good corporate image, and handling unfavorable rumors and events. It is the practice of management for spreading the information between any individual or any organization and the public.
It is an art of building relationships with the various media, customers, partners, employees, and other stakeholders. It can be used to create and maintain a favorable public image, increase awareness of a product or service, and also establish goodwill between an organization and its public. It is also important for the organizations to build and maintain relationships with their publics, as it is a key factor in their success.
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