a new company named waves inc. entered the radio retail business, which is a fairly consolidated industry. in response, two large incumbent radio retailers, sms radio and truradio, lowered the price of their radios. also, they spent more money to improve their radios and on additional marketing. by doing this, sms radio and truradio increased industry profit potential. decreased industry profit potential. increased industry exit barriers. decreased industry exit barriers.

Respuesta :

By doing this, SMS Radio and TruRadio decreased industry profit potential.

What is SMS (short message service) radio?

Short Message Service (SMS) or text messaging is familiar to mobile phone users, and some radios can do the same. SMS messages can be freely entered from certain radios using the keyboard and display. Pre-programmed SMS messages can be sent from the radio without a display or keypad by simply pressing a special button.

How does the Short Message Service SMS work?

When you send an SMS message, the message is sent from the sending device to the nearest cell tower. This cell tower forwards the message to the SMS Center (SMSC). SMSC then forwards the SMS message to a cell tower near the receiving device. Finally, this tower sends the message to the recipient's device.

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