Producing and selling software has marketing in billions of dollars for Bill Gates. The author of this statement has a poor grasp of the idea of opportunity cost.
Marketing is the term used to describe the activities a business engages in to encourage the purchase or sale of a good or service. Delivering goods to customers or other businesses includes marketing activities like advertising and sales. Affiliates will occasionally carry out marketing for a business.
Employees in a company's marketing and promotion divisions aim to attract the attention of key target populations through advertising. Promotions are aimed at certain demographics and may include celebrity endorsements, memorable slogans or taglines, eye-catching packaging or graphic designs, and general media exposure. The new Starbucks in South Africa's cups bear a branding that is connected to the marketing mix's promotion component.
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