When shipping prices are dependent on geographic areas based on the distance from the shipping location, it is considered Zone pricing.
Why is zone pricing important?
- a pricing strategy in which all customers within a specified zone or region are charged the same price; clients who are further away from the company's despatch point pay a higher price. also known as pricing for several zones.
- In order to take into consideration local consumers' preferences, segment patterns, and price sensitivity, zone pricing enables businesses to divide their product offers into unique "price zones" rather than geographic boundaries.
- Consumers inside a zone are charged the same price under the zone pricing method of pricing.
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