The aim to impact public attitudes and execute programs, which are not paid for explicitly, to gain their understanding and acceptance is Public relations.
What function does public relations have?
Specialists in public relations create and preserve a favorable public perception of a business or organization. They provide content for social media and press releases that shapes public perception of the business or organization and raises brand recognition.
What does public relations mean exactly?
Public relations is "a strategic communication process that establishes mutually beneficial connections between corporations and their publics," according to the Public Relations Society of America. Basically, public relations professionals are in charge of an organization's reputation and public image.
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