When competing companies' offers are nearly identical, standardised, commodity-like goods, a goal to be the industry's overall low-cost provider is typically more enticing than a differentiation, best-cost, or focus/market niche strategy.
A low-cost provider seeks to offer its items at the lowest price while still making a profit in order to draw customers to the market. Due to the fact that these businesses want to appeal to a large market, this is the wide interpretation of the low-cost strategy. a pricing strategy in which a business provides a product at a reasonably low cost to increase demand and capture market share.
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