A firm that has first-mover advantage is able to preempt rivals and capture demand. So, the correct answer is (a).
The first-mover advantage is a benefit received by a business that launches a good or service into the marketplace earliest. Before all the other market entries, a company can build strong customer loyalty and brand recognition by taking full advantage of the first-mover advantage.
The first-mover advantage is a benefit that frequently goes together with a business that delivers a new product into the marketplace first. It includes increased brand awareness, customer loyalty, and increased sales. The majority of the time, businesses get the first-mover advantage via astute promotion and marketing that portrays their product as that of the best choice for customers when rivals inevitably arrive on the scene.
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