The interior decorator's problem is that the decorator does not understand that customer needs are neither right nor wrong, good nor bad.
Customer needs are those needs which tends to drive and motivate a customer in order to pick and purchase a product or service. So, knowing your customers' needs can be critical in order to effectively reaching out and trying to engage with them.
So when an interior decorator moved his business from Los Angeles to St. Paul, Minnesota. Here, the decorator is distressed as the customers in his target market have, in his words, 'banal and bourgeois taste.
Hence, the decorator needs to understand that customer needs are neither right nor wrong.
To learn more about customer needs here:
https://brainly.com/question/15239291
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