The role that involves media providers affecting or controlling what information is broadcast to their audiences is the gatekeeping function.
What is the role of mass media?
There are different types of mass media, such as television channels and newspapers, that can reach a large number of people at the same time, with the central objective being the dissemination of information.
Therefore, the mass media is capable of influencing opinions, generating reflections and calling for action, being an important instrument for society. The gatekeeping function then assists in controlling the type of information for the correct audience.
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