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In the MyLabs simulations, videos and questions, we watched how Smashburger differentiated itself from other fast food burger joints, like McDonalds, and other casual dining restaurants. Please explain one of the main marketing challenges they faced, mentioned in the MyLabs video, and how they overcame it. What did they do in terms of their marketing strategy?

Respuesta :

anthougo

1. One of the marketing challenges Smashburger faced was differentiating itself from other fast-casual burger chains.

2. To overcome the challenge, it decided to localize and customize its art installations, offer customers limited discount coupons, and give them a complete view of each smashing in an open and comfortable layout, thereby involving them in the total experience.

3. In terms of their marketing strategy, Smashburger launched a bigger marketing campaign to increase public awareness.

What is a marketing strategy?

A marketing strategy is the choice of integrated actions about the product, price, place, promotion, packaging, positioning, and people designed to promote the sale of a product or service.

Thus, Smashburger accompanies its marketing campaigns with television ads, offering limited discount coupons to customers and sponsoring the USA Pro Cycling Challenge.

Learn more about great marketing strategies at https://brainly.com/question/8667477

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