When Starbucks sends out a text message to alert consumers when they are near a store it is engaging in direct marketing type of promotion.
Starbucks is a multi-national chain of coffeehouses which was founded in 1971 by Jerry Baldwin and Gordon Bowker at Seattle, Washington. It is the world's largest coffeehouse chain.
Direct marketing is a style of advertising wherethe organizations communicate on to customers through a spread of media as well as telephone, text electronic communication, email, websites, on-line adverts, information promoting, fliers, catalog distribution, promotional letters and targeted television, newspaper and magazine advertisements furthermore as out of doors advertising. Among practitioners, it's additionally called the direct response.
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