In pure competition, each extra unit of output that a firm sells will yield a marginal revenue that is equal to the price. The additional money made from selling one more unit of output is known as marginal revenue. The formula is the total income change divided by the output or quantity change.
The price times the quantity determines total revenue, and since the price is fixed for each thing sold, the marginal revenue in a market with just competitive products is only the product's price. As a result, in a market where there is pure competition, demand equals both marginal and average revenues.
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