In the business buying decision process, the new buyers will be involved in five steps. These steps are:
- Recognising the need/problem: The first step is to recognise the need for the product. Want always results in the generation of need. Once the consumer recognises the need, they then start looking for the product, which leads us to step 2.
- Researching: The consumer understands the product and its specifications and looks around for options that match their needs.
- Evaluating alternate products and suppliers: At this point in the consumer decision-making process, prospective buyers have developed criteria for what they want in a product. They then weigh the available options.
- Purchase decision: Once the buyer has gathered all the facts, they come to the final decision-the purchase.
- Post-purchase evaluation: After the purchase, comes the post-purchase evaluation, which involves reflection from both the consumer and the seller.
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