Retailers must decide on three major product variables: product assortment, services mix, and ________. store location store layout self-service offerings store atmosphere store ambience

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19-08-2022
Business

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Retailers must decide on three major product variables: product assortment, services mix, and ________. store location store layout self-service offerings store atmosphere store ambience

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smecloudbird18 smecloudbird18 · Answer 1 · 2022-08-23T16:20:46+02:00

The Retailers must decide on three major product variables: product assortment, services mix, and store atmosphere. The Store atmosphere includes physical attributes of a retail store that are used to create an image that attracts customers. Also called the atmosphere. This directly contributes to the customer experience, which is important for brand development and brand perception.

The store atmosphere , which is the physical environment of the store, consists of many elements such as music, lighting, layout, signposts, and human elements. The Wakefield and Baker (1998) showed that atmospheric stimulation increases the likelihood that customers will stay in a store longer.

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