A gift given to a retailer that purchases a specified quantity of merchandise is called a free merchandise while extra compensation to salespeople for pushing a line of goods is called push money.
Free merchandise can be used by the manufacturer to get retailers to sell products to consumers. For example, a manufacturer of televisions might offer the manager of a retail electronics store a television to push its products. If a certain number of televisions are sold, the manager gets the television.
Push money is the incentive from the manufacturer given to the salespeople to push a particular item. Have you ever been to an electronics store or a furniture store and felt like the salesperson was pushing one particular television or one particular mattress? Perhaps the salesperson was getting push money, or a cash incentive from the manufacturer to push a particular item.
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