The most appropriate approach to use when it is not clear what meaning people attach to a concept or what sense they might make of a particular question would be qualitative approach
A broad method of thinking about performing qualitative research is known as a qualitative approach. The aim of the qualitative study, the role of the researcher(s), the phases of the research, and the approach to data processing are all either expressly or implicitly described. Quantitative research, which includes gathering and analyzing numerical data for statistical analysis, is the antithesis of qualitative research.
It is frequently used in disciplines including anthropology, sociology, education, health sciences, history, and other humanities and social sciences. Qualitative approach is done to comprehend how individuals see their surroundings. Although there are several ways to qualitative research, most of them are adaptable and put a strong emphasis on preserving rich meaning when analyzing the data.
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