A company searches a database to find that the two products that are most likely to sell together on a Wednesday night are peanuts and diapers, they have performed a data mining activity.
A database contains information about entities of various specific, and precisely defined types. In a database, the data is in an organized collection, so that it can be easily accessed and managed.
There is a process of data mining through which the companies turn raw data into useful information. The companies usually use software's to look for patterns in large batches of data. Through this businesses learn more about their customers to develop more effective marketing strategies.
Hence, by this they increase sales by fulfilling customer demands.
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