Everyone knows the brand name kleenex. kleenex is what many consumers think of when they think of tissues. this widely recognized brand name is a source of a product differentiation competitive advantage
Consumers are individuals or groups who want to order, order, or utilise purchased items, products, or services primarily for personal, social, family, domestic, and similar requirements that are not directly tied to entrepreneurial or company activity.
In an economy, a consumer buys goods or services primarily for consumption and not for resale or for commercial purposes. Consumers pay some amount of money (or equivalent) for goods or services.
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