People who use the goods and services purchased for a household are known as ultimate consumers.
An ultimate consumer is the one who buys or uses goods or services in order to satisfy household or personal wants rather than for resale or for use in institutional, business, or industrial operations.
A retailer buys goods from wholesalers and sells them in small quantities to ultimate consumers who are interested in purchasing the goods. Due to being the smallest unit in the market, the retailer is in direct contact with ultimate consumers.
Thus, an ultimate consumer personally uses a good or service to satisfy his or her own wants.
Hence, option A is correct.
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