Firms use a variety of strategies to attract and retain customers. A marketing strategy focus on increasing value for the customer.
Marketing strategy is used by different companies in order to collaborate with their consumers. This strategy is used to aware the customers about the benefits, features, and specifications of company's products.
With this marketing strategy, you must know whom you are ideally suited to attract. You must be able to communicate a difference that makes you stand out. Thus, a firm should have an ability to turn customers into repeated buyers and prevent them from switching to a competitor.
Hence, a marketing strategy is used by firms to attract and retain customers by focusing on increasing value for the customer.
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