As an illustration of the marketing concept, l.l. bean states that a customer is the most important person ever in this office.
More than a thousand pieces of outdoor gear, including camping gear and hunting boots, were sold. Between 1967 and 1975, the company's growth rate was above 25%, and from 1975 to 1980, its return on equity was over 30%.
Sales reached $120 million and there were 2.1 million purchasers in 1980. More than 26 million catalogs were mailed, and 2.2 million customers went on to order the company's goods as a result.
Main Hunting Shoes, the company's most well-liked product overall, sold 175,000 pairs in that year.
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