Producer to customer channel variation uses a variety of marketing channels to ensure maximum distribution. The consumer purchases the product directly from the manufacturer, bypassing any other route. Farmers benefit the most from this sort of marketing since they may determine their own prices for their products without having to go through the Canadian Federation of Agriculture.
Typically, commodities consumed by a smaller sector of the market have sway over manufacturer, and so items created in response to the orders of a few customers are taken into account. Typically, big market segments do not use this channel's goods and services. Furthermore, the price of the goods may fluctuate significantly.
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