Diet coke cans being prominently featured on the desks of correspondents in episodes of the tv show soccer international is most likely an example of product placement.
Product placement, also known as “embedded marketing” refers to the art of placing a product in a movie, game, or book to increase its visibility to an audience. But this also leads to audience anxiety on some occasions.
This is a marketing technique used in movies, television shows, music videos, and other productions where a reference to a particular brand or product is "part" of the script and promotes that particular brand or product.
Companies use this form of advertising to reach large audiences by incorporating their products or services into select movie or television show scripts and paying production companies cash, goods, or services. Product placement in movies has been around for centuries but precisely, it originated in the 19th century.
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