A differentiation strategy attempts to create product with unique and attractive features in order to increase the price that consumers are willing to pay. A differentiation strategy calls for the creation of distinctive products that stand out from those of rivals. A business can increase its margins by doing this by persuading customers to accept higher price points.
In order to consistently maintain an advantage over competitors in the features that are provided to clients, this strategy necessitates that a company engage in improving its products on a continuous basis. A business needs a top-notch team of product designers and marketing experts, as well as top-notch goods and services, in order to succeed with the differentiation strategy.
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