People are more likely to respect businessmen and are more likely to like housewives.
When a social role, such as an occupation, is described in a linguistic pair form (e.g., businesswomen and businessmen, housemen and housewives), both males and females are explicitly mentioned. According to social role theory, people make inferences about social groups based on their typical social roles, such as occupational roles. When it comes to gender, occupations where either men or women are clearly overrepresented will be the ones from which perceivers infer gender stereotypes. Similarly, men are perceived as 'agentic' (competent), e.g., competitive or efficient, as a result of the social roles that they have more frequently than women (e.g., manager).
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