Ford and its network of independent franchised dealers stands an example of a manufacturer-sponsored retailer franchise system.
There exist three kinds of vertical marketing systems. Vertical marketing systems. Three vertical marketing systems contain corporate, contractual, and administered. Manufacturer Sponsored retail franchise systems- Manufacturer licenses dealers to sell its product subject to different sales and service conditions.
Franchise dealerships have exclusive privileges to sell new vehicles to the public for a specific manufacturer or brand, and can also sell habituated cars. Independent dealers can only sell accustomed cars. A franchise exists as a variety of businesses that are possessed and operated by an individual (franchisee) but that are branded and managed by a much larger—usually national or multinational—company (the franchisor).
Hence, Ford and its network of independent franchised dealers stands an example of a manufacturer-sponsored retailer franchise system.
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