Personal selling is a paid personal communication that tries to inform customers and persuade them to buy a product in an exchange.
What is personal selling ?
Personal selling, commonly referred to as face-to-face selling, is a sales technique where a single salesperson tries to persuade a consumer to purchase a product.
It is a type of advertising where the salesperson employs their knowledge and talents in an effort to close a deal.
However, the goal of personal selling is not always to convince a client to purchase a product. This strategy is frequently used by businesses to inform clients about new products.
Retail and direct-to-consumer channels are the two various ways that personal selling can be done.
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