The promotion of products and services through printed material with multiple pages that sell multiple products has been traditionally referred to as direct marketing. Any marketing that depends on direct communication or delivery to individual consumers rather than through a third party, such as mass media, is considered direct marketing.
A frequent element in many direct marketing is the call to action and promotion. The effectiveness of direct marketing is more easily measured than that of media advertising. The call to action or communication is a critical component of direct marketing. The message's recipient is invited to answer promptly by dialing a toll-free number, mailing a reply card, or clicking on a link in a social media or email campaign.
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