Partner compatibility which captures the cultural fit between different firms, is one key element needed when selecting an alliance partner.
Value creation through alliances requires the simultaneous pursuit of companions with similar traits on certain dimensions and extraordinary traits on other dimensions. Partnering firms need to have distinctive aid and functionality profiles yet percentage similarities of their social establishments. In this text, the authors empirically have a look at the impact of companion traits on the overall performance of alliances. specifically, they check hypotheses associated with both direct effect of associate characteristics on alliance performance and oblique effects through relational capital aspects of the alliance. Empirical effects based totally on a pattern of alliances within the global creation contracting industry advocate that complementarity in accomplice sources and compatibility in cultural and operational norms have distinctive direct and indirect results on alliance performance. Accordingly, organizational routines geared toward companion choice want to be complemented via relationship management routines to maximize the capacity benefits from an alliance.
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