Yvonne knows her firm must look at everything it does from a consumer's point of view. one major difficulty is that consumers' needs , wants and ability to purchase change(s) over time.
A person will look for and purchase a good or service because of their necessities. The necessity is what motivates the decision to buy. Sales will increase when a company becomes more adept at identifying these demands and providing goods and services which satisfies the consumer needs.
The majority of business concepts are born when an entrepreneur recognises a demand for a good or service. An entrepreneur or small business must take into account four primary customer needs. Price, quality, choice, and convenience top the list.
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