If you were marketing products effectively by using sociological data, you would use older technology such as cable and satellite technology to sell to older people and newer, internet-based media to sell to younger people.
Social data is information shared publicly by social media users and includes metadata such as the user's location, languages spoken, biographical data, and shared links. Researchers collect primary and secondary data. Using primary data means using data collected directly by the researcher, and using secondary data means using the work of others. Data can be both quantitative and qualitative in nature.
Sociologists generally choose from widely used methods of social research: surveys, participant observations, ethnography, case studies, unobtrusive observations, experiments, secondary data analyses, or the use of existing sources.
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