In these two situations, a company wants to emphasize a push strategy, Extensive media available, and Selling consumer goods.
Media is the plural form of media and (broadly) represents any channel of communication. This includes art, news, educational content, and other various forms of information, from printed paper to digital data. Information is disseminated and disseminated mainly through various media such as television, newspapers, and radio. By exposing your information to the media, your group's story will reach a wider audience than it would without media coverage.
This simply means that the media has the power to inform and provide an easy means of communication. Especially when distances allow people to quickly connect with each other. Today, the influence of the media is very strong. This is because the media tends to influence people both positively and negatively.
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