Low brand development index (BDI) index reflects this information for Helios inc. has a low market share for its Achilles range of running shoes in the south atlantic region.
The brand development index measures your brand's market performance by comparing its value to the global average across all markets. This method determines a brand's sales potential in a specific market.
The causes of a poor brand development index and category development index are listed below. if the market or brand share is low yet there is a considerable possibility for growth. It's also possible that the brand is struggling on the market despite the fact that its product category shows a lot of promise.
Along with the brand development index and category development index, these two indicators are included in the sales analytics methodologies.
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