A cultural anthropologist who spends a year or so living with, talking to, and observing people whose customs they are studying is know as ethnographer
An area of anthropology with connections to sociology is ethnography. It involves close scrutiny of individuals living in their natural settings. The concept is that we can understand people better if we can see them do what they do rather than asking them what they do.
In order to clearly understand what occurs with our products "in the real world," ethnography should be used in UX research. The researcher will "walk a mile in the users' shoes," symbolically or perhaps occasionally actually, to fully understand what satisfies and annoys them.
A person who uses participant observation and informant interviews to describe a cultural group or situation is known as an ethnographer. They are often cultural anthropologists, however they can also be other types of social scientists, educators, or humanists.
The ethnography—a narrative account of a specific culture—is the end result of the research. The ethnographer spends weeks, months, or even years in the field gathering data using all senses, but particularly their powers of observation. After what can be a protracted writing process, they eventually compile descriptions of people, events, and activities into publications for student, general, or scholarly audiences.
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