If a b2b customer is satisfied with an existing supplier, it will probably engage in a(n) straight rebuy to purchase additional quantities of the item.
Most b2b companies have a parochial view of the customer being the direct consumer of their product or service. So the best-in-class b2b companies are those who understand the entire value chain and positively impact their customers’ customers. Seamlessness: Making life easier for the customer.
It happens in B2C when the consumer buys a new appliance, a smartphone or a dress, but even more so in B2B where the products and services are complex such as programming in an IT or engineering project, the start-up of a job that will last several months or years, or the installation of a new machine in a customer’s plant.
Learn more about B2B click here:
brainly.com/question/17408077
#SPJ4
