Risk associated with how other consumers will view a purchase is referred to as Social risk.
A business's exposure to social risk includes its impact on the communities in which it operates. Examples include labor disputes, workplace human rights abuses, and official corruption within businesses. Concerns about public health might also affect employee morale and absenteeism.
If the business doesn't have a firm understanding of the local power structure and who the power brokers are, political unpredictability might be a social risk. Land use is another politically related stumbling block. For instance, the local community planning board may have zoning concerns with a company wanting to open a new facility.
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