The answer is marketing channel .
Marketing channel is a group of individuals and organizations that direct the flow of products from producers to customers within the supply chain.
What is a marketing channel?
- A marketing channel, or channel of distribution, may be a gather of people and organizations that coordinates the stream of items from makers to clients.
- The major part of marketing channels is to form products accessible at the correct time, at the correct put, and within the right sums.
- In most channels of distribution, makers and shoppers are connected by promoting mediators, as a rule wholesalers and/or retailers.
- Marketing channels too shape a supply chain, which alludes to long-term associations among channel individuals working together to diminish wasteful aspects, costs, and redundancies.
- Marketing channels make time, put, and ownership utility by making items accessible when and where clients need them and giving clients with get to to item utilize through deal or rental.
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