A green energy company is emphasizing the value that potential customers gain from using its products. Personal is the determinant of consumer behavior are they seeking to influence the most.
What is consumer behavior and why is it important?
Consumer behavior is primarily an academic field that focuses on how people make purchases. It makes an effort to understand the several stages people take before making a purchase as well as how consumers choose, utilize, and dispose of products and services.
Why is consumer behavior important to a business?
For marketers, understanding consumer purchasing behavior is essential because it enables them to know what their target audience wants from them. It is helpful to know what makes a consumer buy a product. Understanding the kind of items that consumers demand is essential before introducing a product to the market.
Learn more about consumer behavior: https://brainly.com/question/14238700
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