Qualitative researchers use qualitative analysis computer programs to assign labels or codes to data.
What is qualitative analysis in research?
- Qualitative research involves collecting and analyzing non-numerical data (e.g., text, video, or audio) to understand concepts, opinions, or experiences.
- It can be used to gather in-depth insights into a problem or generate new ideas for research.
Qualitative data analysis can be divided into the following five categories:
- Content analysis. This refers to the process of categorizing verbal or behavioural data to classify, summarize and tabulate the data.
- Narrative analysis.
- Discourse analysis.
- Framework analysis.
- Grounded theory.
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